SJYP Window Display
Blue Sculpture
Masses of blue rocks placed here and there, appear as mysterious to the public and bring an unusual experience. Viewers are drawn to watch them closer or from a distance, trying to conjure meaning for themselves. Dyed in signature blue, the sculpture reflects SJYP’s identity in fundamental aspects of contemporary art. A message emerges from a powerful abstract imagery, which lingers. The viewers then face to the “pataphysical” enigma, while trying to discover similarities between the sculpture and the brand. The blue sculpture is a visual language of “pataphysique”, which approaches to the viewers by asking them what to feel, rather than what to look at.
TYPOLOGY Commercial/Window Display
LOCATION
Myeongdong Store: 8-5, Myeongdong8-gil, Jung-gu, Seoul, Republic of Korea
Garosugil Store: 45, Gangnam-daero 160-gil, Gangnam-gu, Seoul, Republic of Korea
CLIENT SJYP
INVOLVEMENT Concept Design, Production, Construction
STATUS Completed
TIMELINE June, 2017
Masses of blue rocks placed here and there, appear as mysterious to the public and bring an unusual experience. Viewers are drawn to watch them closer or from a distance, trying to conjure meaning for themselves. Dyed in signature blue, the sculpture reflects SJYP’s identity in fundamental aspects of contemporary art. A message emerges from a powerful abstract imagery, which lingers. The viewers then face to the “pataphysical” enigma, while trying to discover similarities between the sculpture and the brand. The blue sculpture is a visual language of “pataphysique”, which approaches to the viewers by asking them what to feel, rather than what to look at.
TYPOLOGY Commercial/Window Display
LOCATION
Myeongdong Store: 8-5, Myeongdong8-gil, Jung-gu, Seoul, Republic of Korea
Garosugil Store: 45, Gangnam-daero 160-gil, Gangnam-gu, Seoul, Republic of Korea
CLIENT SJYP
INVOLVEMENT Concept Design, Production, Construction
STATUS Completed
TIMELINE June, 2017
PHOTOGRAPHY Sunghoon, Han
Myeongdong Store
Garosugil Store
